What inspired you Rejoice Tabakwot to start your business, and what challenges did you face at the beginning?
The inspiration behind RJ’s Sweet_Treats is deeply rooted in cherished childhood memories. My mom, a passionate baker, would always bake cakes during the Christmas period, and I vividly remember the excitement I felt assisting her in the kitchen. These moments ignited my love for baking and ultimately inspired me to start my own business. However, as a new entrepreneur, I faced significant challenges, particularly in advertising and promoting my business to reach a wider audience.
Can you share some of the difficulties you encountered running your business in Nigeria?
Running a business in Nigeria comes with its own unique set of challenges. One of the biggest hurdles is the state of the economy, which affects purchasing power and overall business sustainability. Additionally, bad roads pose a significant challenge, especially for bakers like myself, when it comes to delivering cakes and other baked goods. Ensuring that products arrive in perfect condition can be a daunting task.
How have you tackled these challenges to grow and sustain your business?
Navigating these challenges has been a learning process. I strive to adapt to the situation by offering affordable packages that cater to the varying budgets of my clients. This approach not only helps in maintaining customer satisfaction but also ensures that my products remain accessible. Compromise and flexibility have become key strategies in sustaining and growing RJ’s Sweet_Treats.
What are some key lessons you learned from your entrepreneurial journey?
One of the most important lessons I’ve learned is the value of consistency. Showing up for my business every day, regardless of the challenges, has been crucial. Additionally, I’ve learned the importance of focusing on my own journey without comparing myself to others, especially those in the same line of business. Each business has its own unique path, and staying true to my vision has been vital.
What makes your goods or services stand out, and why should customers choose them over competitors?
At RJ’s Sweet_Treats, what sets us apart is our unique burst of flavors that make our baked goods truly special. We prioritize affordable packages to ensure that everyone can enjoy our delicious treats without breaking the bank. Most importantly, customer satisfaction is our top priority. We go above and beyond to ensure that every client is delighted with their order.
Contact Information:
- Instagram: rjs_sweet_treats
- Facebook: RJ’s sweet _treats and accessories
So remember to join RJ’s Sweet_Treats and experience the joy of their delightful baked goods, crafted with love and passion. Whether you’re celebrating a special occasion or simply indulging in a sweet treat, they promise a memorable and flavorful experience.
